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How are visibility and share of voice calculated?
Responses that mention your brand ÷ all responses × 100. Your mentions ÷ (your mentions + tracked competitor mentions) × 100.
Details
Visibility: Responses that mention your brand ÷ all responses × 100.
Position: Median rank of your brand among brands named, counted only where you are mentioned. Top-position rate is the share at #1–3.
Sentiment: Average of positive (+1), neutral (0), and negative (−1) responses, scaled to 0–100.
Grounding rate: Responses citing your domain as a source ÷ all responses × 100.
Share of voice: Your mentions ÷ (your mentions + tracked competitor mentions) × 100.
Confidence: High at 15+ responses, medium at 5–14, low under 5.