Research
What our own tracking data shows about how AI engines answer, cite and recommend. Each study states its sample and dates, and its tables can be downloaded as CSV.
How six AI engines cite sources and name brands (October 2026)
Per-engine figures for ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot from 37,176 answers Yozigo recorded 4–10 October 2026: share citing a source, median sources, brands named, answer length and source types.
Download CSV · Published 12 October 2026
ChatGPT Checks the Same Vendors First: What 7,116 Fan-Out Searches Show
We logged 7,116 web searches ChatGPT ran before answering questions about AI visibility software. It wrote vendor names into its own searches over 4,800 times and checked vendor sites 1,279 times. Here is what that means for getting onto its shortlist.
Download CSV · Published 12 Oct, 2026
Which Sources Do AI Engines Cite? Study of 18,000 Answers
We analysed 248,000 sources cited in 18,007 AI answers across ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode and Copilot. 77% came from third-party sites; only 3% from the brand's own site.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
ChatGPT vs Perplexity vs Gemini: How AI Engines Cite Brands
How six AI engines differ in citing and naming brands, from 232,838 answers: ChatGPT names 9.6 brands per unbranded answer, AI Overviews 2.1; Perplexity cites brand sites most.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
Branded vs Unbranded Prompts: Is Your AI Visibility Inflated?
When buyers name your brand, AI mentions you in 77-97% of answers. When they don't, it's 2.4-4.8%. Data from 232,838 AI answers on why blended visibility scores mislead.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
What Is Query Fan-Out? How AI Engines Search (2026 Data)
Query fan-out is how AI engines split one question into several web searches. Data from 68,442 answers: ChatGPT ran 2.6 searches per answer, Perplexity 1.5, Copilot 1.1.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
AI Cites Your Website but Not Your Brand: The Mention Gap
In 203,267 unbranded AI answers, brands' own sites were cited without the brand being named in 2.1-7.9% of answers. Why AI uses your content but credits no one, and how to fix it.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
Why AI Engines Cite LinkedIn, YouTube and Reddit
LinkedIn, YouTube and Reddit were cited for more brands than any other domains in our 2026 data, and YouTube made up 9-10% of Google AI Overview and AI Mode citations. How to use each platform.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
AI Crawlers vs AI Referrals: 204 Bot Visits per Click
Across 11 sites over 90 days, AI bots made 37,045 requests while AI assistants sent 182 human visits: about 204 crawls per referral. Which bots crawl, which assistants send traffic.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
How to Measure AI Search ROI When Organic Clicks Fall
AI referrals are small: 182 visits against 37,045 AI bot requests across 11 sites in 90 days. A four-layer way to measure AI search ROI: visibility, citations, crawls and referrals.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
What Is Share of Model? How to Measure Your AI Share
Share of Model measures how often AI engines name your brand compared with competitors. What it is, where the term comes from, how to calculate it, and benchmarks from 203,267 unbranded AI answers.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
Does Search Console Show AI Overviews? New AI Report Explained
Google added a Generative AI performance report to Search Console in 2026 and rolled it out to all sites on 31 August. It shows AI Overviews and AI Mode impressions only. What it tells you and what it doesn't.
Download CSV · Published 28 Sep, 2026 · Updated 12 Oct, 2026
How is this data collected?
From Yozigo's daily runs of buyer questions on each AI engine. The methodology page explains what is recorded and how each metric is calculated. Please link to the study when you quote these figures.