Best GEO & AEO Tools for Small Businesses (2026): Prices Compared
The cheapest ways for a small business to track and improve how ChatGPT, Gemini, Perplexity and Google AI Overviews mention it, with every price checked on 28 September 2026.
What is the best GEO tool for a small business?
Key takeaways
- You can start free: AthenaHQ and AITLAS have free plans.
- Paid starter plans cost $20-$49 a month.
- Yozigo Solo is $39/month for 30 daily prompts on four AI engines, with a 14-day free trial and no card.
- Compare cost per tracked prompt, not just the monthly price.
For most small businesses, Yozigo Solo gives the best balance: 30 prompts checked every day on ChatGPT, Perplexity, Google AI Overviews and Gemini for $39/month, plus page audits and a path from finding a gap to fixing it. If your budget is zero, start on AthenaHQ's free Essential plan or AITLAS's free plan. If you only need a few prompts, Otterly's Lite plan is the classic low-cost option.
Disclosure
Yozigo publishes this guide and ranks itself first. Every price below comes from the vendor's pricing page on 28 September 2026, except where we say otherwise.
GEO and AEO tools for small businesses compared
| Tool | Entry price | Prompts on entry plan | AI engines on entry plan | Free trial or plan |
|---|---|---|---|---|
| Yozigo | $39/month (Solo) | 30, checked daily | ChatGPT, Perplexity, AI Overviews, Gemini | 14-day free trial, no card |
| AthenaHQ | Free (Essential) | 300 credits | ChatGPT, Perplexity, AI Overviews, Gemini, Copilot | Free plan with $25 credit |
| AITLAS by Shiprocket | ₹999/month + GST | 20 per scan, 5 scans | 2 AI platforms | Free plan (3 scans) |
| Rankscale | From $20/month (Essentials) | Credit-based | Varies by credits | 7-day trial on Pro |
| Otterly.ai | $29/month (Lite, per G2) | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | Free trial, no card |
| Frase | $49/month ($39 billed yearly) | Not stated | ChatGPT, Google AI | 7-day free trial, no card |
| LLM Pulse | €49/month (Starter) | 50 | ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews | 14-day free trial |
| Paprik AI | ₹3,999/month, billed yearly | 20 | ChatGPT | 7-day free trial, no card |
Entry plan = the cheapest plan that tracks AI answers. Engine lists are for that plan only.
How much should a small business spend on GEO?
Between $0 and $50 a month is enough to start. The better comparison is cost per tracked prompt. Yozigo Solo works out at $1.30 per prompt ($39 for 30), Otterly Lite at about $1.93 ($29 for 15) and LLM Pulse Starter at about €0.98 (€49 for 50).
Then check what each prompt buys. Four or five engines per prompt tells you more than one. Daily checks catch changes that a monthly scan misses. And a tool that also audits your pages or drafts content saves hours you'd otherwise pay for. So the cheapest price per prompt isn't always the cheapest tool.
Which tool fits your business?
Just curious, no budget: AthenaHQ's free plan or the AITLAS free plan will show whether AI mentions you at all.
Local or niche business with a handful of key questions: Otterly Lite or Yozigo Solo. Track the 15 to 30 questions customers actually ask before they buy.
Small business that wants to act on the gaps: Yozigo. It connects to Google Search Console and Bing so your prompts reflect real demand, audits your pages, and its AI employees draft and publish the content you're missing.
Content-heavy business with a blog: Frase, which pairs AI visibility with an article writer.
ChatGPT is all that matters to you: Paprik's Solo plan tracks ChatGPT only, priced in rupees.
Shopify or WordPress site: Yozigo publishes to both and has a WordPress plugin that shows which AI crawlers visit your pages.
What can you do without a paid tool?
Quite a lot. Start with these five steps:
1. Write down 15 questions a customer asks before buying, such as "best bakery near Indiranagar" or "best accounting software for freelancers".
2. Ask each one in ChatGPT, Gemini and Perplexity and note whether you're named and which pages are cited. Our guide to tracking your brand in AI search has a simple template.
3. Check Google Search Console and Bing Webmaster Tools for the question-style searches that already find you.
4. Rewrite your top pages so each section opens with a direct answer and a specific fact.
Get mentioned on the pages AI cites
review sites, local directories and "best of" lists.
Manual checks work for a few prompts. Past 15 or so, a tool saves time because AI answers change from day to day.
Is tracking enough to get your business cited?
No. Tracking tells you where you're missing; something still has to change on the web. The Princeton GEO study (ACM KDD 2024) found that adding sources and statistics to content lifted visibility in AI answers by up to 40%, so your own pages matter. But AI engines also lean on third-party pages, and a small business rarely has many of those.
That's why Yozigo includes Citation Placements: it finds the pages AI already cites for your questions and gets your business mentioned on them through vetted publishers, with the price shown upfront. For the full method, read how to get your brand cited in ChatGPT and Google AI Overviews.
Frequently Asked Questions: GEO tools for small businesses
AthenaHQ and AITLAS have free plans. Among paid tools, Rankscale starts from $20/month, Otterly Lite is about $29/month and Yozigo Solo is $39/month, as of 28 September 2026.
Yes. AthenaHQ's Essential plan is free with $25 of credit, and AITLAS has a free plan with 3 scans. Yozigo, LLM Pulse, Frase, Otterly and Paprik offer free trials instead.
If customers ask ChatGPT, Gemini or Google for recommendations in your category, yes. Start by checking 15 buying questions by hand; if competitors are named and you aren't, a tool will pay for itself.
None in practice. Both track and improve how AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your business.
Start with 15 to 30: the questions customers ask before buying, plus your brand name with your city or category. Yozigo Solo includes 30 prompts checked daily.
