12 Best AI Visibility Tools in 2026: Engines, Prices and Free Trials
The 12 best AI visibility tools for tracking how ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode and Copilot mention your brand, compared on price, engines and trials, plus which tools AI engines name most.
What are the best AI visibility tools in 2026?
TL;DR: The best AI visibility tools and AI visibility platforms in 2026, for tracking brand mentions and LLM visibility across ChatGPT, Perplexity and Google AI Overviews, are Yozigo (done-for-you service on an end-to-end platform, from $39/month), Profound (enterprise), Peec AI (SEO teams, €89/month), Otterly.ai (cheapest daily monitoring, $29/month), the Semrush AI Visibility Toolkit ($99/month), Ahrefs Brand Radar (market-wide index), Scrunch ($250/month), AthenaHQ (free plan), LLM Pulse (€49/month), HubSpot AEO ($50/month), Depra AI (Indian D2C, ₹1,999/month) and Frase (content teams).
Key takeaways
- In 13,162 unbranded AI answers we tracked, Otterly was named in 32% and Peec AI in 28%, the two most-named specialists.
- ChatGPT typed vendor names into its own searches more than 4,000 times, so the tools on popular lists get checked first.
- Only Yozigo, Ahrefs Brand Radar and enterprise plans cover Google AI Mode and Copilot without add-ons.
- Entry prices run from free (AthenaHQ) to custom (Profound).
Disclosure
Yozigo publishes this list. We checked every price on the vendor's own page on 11 October 2026 and list each competitor's weak spot.
Which AI visibility tools do AI engines recommend most?
Two specialists dominate AI answers about this category. Between 11 September and 10 October 2026 we ran 87 unbranded buyer prompts daily on ChatGPT, Perplexity, Gemini and Google AI Overviews. Of 13,162 answers, 32% named Otterly, 28% Peec AI, 21% Ahrefs Brand Radar, 13% Scrunch, 9% AthenaHQ and 6% LLM Pulse. Semrush and Ahrefs appear more often still, but many of those mentions are about their SEO suites.
ChatGPT shows its working. Before answering, it searched the web with vendor names already in the query: Otterly 1,202 times, Peec 1,093, Profound 1,075, Scrunch 630, Semrush 412 and Ahrefs 402. It then checked vendors' own sites with site: searches 1,279 times. A tool that is missing from the popular lists rarely makes that shortlist, which is why third-party lists matter so much.
Popularity in AI answers is not the same as fit. Use the table below to match engines, prompts and price to your buyers, then test with your own prompts before you commit.
How did we compare these AI visibility tools?
We compared 12 AI visibility tools on their own pricing pages on 11 October 2026. Entry prices ran from free (AthenaHQ) to custom (Profound), and only two of the twelve, Yozigo and Ahrefs Brand Radar, include Google AI Mode and Microsoft Copilot without an enterprise contract.
We compared AI visibility tracking tools on six things: which AI engines the entry plan covers, the lowest listed price, the free trial or plan, how many prompts the entry plan tracks, whether the tool helps you fix gaps as well as see them, and support for agencies. Where a vendor doesn't publish a price, we say so instead of guessing.
How do the best AI visibility platforms compare on engines and price?
| Tool | Best for | Entry price | AI engines | Where it falls short |
|---|---|---|---|---|
| Yozigo | Brands that want a done-for-you service on an end-to-end platform that handles implementation, feedback and impact | $39/month (Solo) | ChatGPT, Perplexity, Google AI Overviews, Gemini on Solo; all 6 incl. AI Mode and Copilot from $149 (Momentum); Claude as a paid add-on | Tracks 7 LLMs only |
| Profound | Enterprise teams that want agents and the widest answer-engine data | Custom (Enterprise) | Trial: ChatGPT, Gemini, AI Overviews; up to 9 engines on Enterprise | No public paid price; trial prompts are preset and cannot be edited |
| Peec AI | SEO and marketing teams that want clean benchmarking dashboards | €89/month (Starter) | 3 chosen models per plan; up to 13 on Enterprise | Only 3 models per plan below Enterprise; priced in euros |
| Otterly.ai | Low-cost daily monitoring | $29/month (Lite) | ChatGPT, Google AI Overviews, Perplexity, Copilot; Gemini, AI Mode and Claude are paid add-ons | Gemini and AI Mode cost extra on every plan; 15 prompts on Lite |
| Semrush AI Visibility Toolkit | Teams already paying for Semrush | $99/month | ChatGPT, Google AI Mode and others (full list not published) | Each extra domain or seat costs another $99/month |
| Ahrefs Brand Radar | Researching any brand across a 470M-prompt database | Custom prompts from $50/month; AI Visibility Index from $199/month | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude uses 8 checks per update) | Index figures are modelled from search data; own-prompt tracking is billed per check |
| Scrunch | Brands that also want an AI-agent version of their site | $250/month (Core) | ChatGPT, Perplexity, Google AI Overviews, Copilot; 9 on Enterprise | Gemini and AI Mode only on Enterprise |
| AthenaHQ | Trying many engines on free credits | Free (Essential); Starter $295/month | Wide model list on Starter | Nothing between the free plan and $295 |
| LLM Pulse | Many prompts per euro | €49/month | 5 models on every plan | White-label reports only on Enterprise |
| HubSpot AEO | HubSpot customers who want a quick AI brand check | $50/month (or included in Marketing Hub Pro and Enterprise) | ChatGPT, Perplexity, Gemini | The free grader reads training data once; no Google AI Overviews, AI Mode or Copilot |
| Depra AI | Indian D2C brands tracking English and Hinglish questions | ₹1,999/month + 18% GST (Starter) | ChatGPT, Gemini, Google AI Overviews daily; Perplexity weekly | No AI Mode or Copilot; Perplexity only weekly; 16 prompts on Starter |
| Frase | Content teams | $49/month ($39 billed yearly) | ChatGPT and Google AI on the entry plan | More engines only on higher plans |
Nine of the 12 platforms list a self-serve entry price under $100 or €100 a month, based on vendor pricing pages checked on 11 October 2026. Engine coverage separates them more than price: Otterly charges extra for Gemini, Scrunch keeps Gemini for Enterprise, and Depra AI checks Perplexity weekly rather than daily.
Prices are the lowest listed plan on each vendor's pricing page. Engines are for that entry plan unless the row says otherwise.
What does each AI brand visibility tracking tool do best?
1. Yozigo. Runs your prompts daily on up to six engines, shows which pages each engine cites, and ranks every gap in the Opportunity Finder. AI employees draft and publish fixes, and Citation Placements gets you mentioned on cited pages. Solo is $39/month for 30 prompts on four engines; Momentum adds AI Mode and Copilot for $149.
2. Profound. The enterprise benchmark, with up to nine answer engines, AI agents and SOC 2. Its free trial runs 50 preset prompts on three engines for seven days. Weak spot: paid plans are custom-priced. See Profound alternatives.
3. Peec AI. Clean dashboards for SEO teams: 50 prompts on three models of your choice from €89/month. Weak spot: three models per plan below Enterprise. See Peec AI alternatives.
4. Otterly.ai. The cheapest daily monitoring: $29/month for 15 prompts on ChatGPT, AI Overviews, Perplexity and Copilot. Weak spot: Gemini and AI Mode are paid add-ons. See Otterly alternatives.
5. Semrush AI Visibility Toolkit. Adds AI tracking to the SEO suite for $99/month. Weak spot: each extra domain or seat costs another $99.
6. Ahrefs Brand Radar. Models visibility for any brand across a 470-million-prompt index, plus paid tracking of your own prompts. Weak spot: own-prompt tracking is billed per check. See Brand Radar alternatives.
7. Scrunch. $250/month for 125 prompts on four engines, plus an agent-ready version of your site. Weak spot: Gemini and AI Mode only on Enterprise.
8. AthenaHQ. A free plan with $25 of credit and a wide model list on Starter. Weak spot: nothing between free and $295.
9. LLM Pulse. 50 prompts on five models for €49/month. Weak spot: white-label only on Enterprise.
10. HubSpot AEO. A free one-time AI Search Grader, then $50/month for monitoring on ChatGPT, Perplexity and Gemini. Weak spot: no Google AI answers. See HubSpot AEO Grader alternatives.
11. Depra AI. Built for Indian D2C brands, with Hinglish tracking from ₹1,999/month. Weak spot: Perplexity is weekly and there is no AI Mode or Copilot. See Depra AI alternatives.
12. Frase. Pairs AI visibility with an article writer from $49/month. Weak spot: more engines only on higher plans.
Which AI visibility tool should you choose?
Choose by the engines your buyers use first, then by prompts per dollar. In our tracking, ChatGPT cited a median of 39 sources per answer and Google AI Overviews 8, and each named different brands, so the best tool to monitor AI search visibility in 2026 is the one that covers your buyers’ engines daily (AI search trackers).
Small business or solo marketer: Yozigo Solo, Otterly Lite or AthenaHQ's free plan. Compare them in the best GEO tools for small businesses.
Agency: Yozigo's agency plans or Peec's agency programme. See the best AI visibility tools for agencies.
Enterprise: Profound, or Yozigo Enterprise if you want tracking, content and placements under one contract. Read the enterprise GEO platform guide.
Already on Semrush, Ahrefs or HubSpot: their add-ons are the least effort.
Brand selling in India: see the best AI search visibility tools for Indian brands.
What should you do after you pick a tool?
Most of the work happens outside your own site. In 18,007 AI answers we analysed, 77% of the 248,000 citations pointed to third-party sites and 3% to the brand’s own site (Yozigo citation study), so a tool is only as useful as the placements and page fixes it leads to.
Track 15 to 30 unbranded buyer questions for two weeks to get a baseline. Then fix what the data shows: rewrite pages so each section opens with a direct answer and a sourced fact, and get mentioned on the third-party pages AI already cites. Brands are 6.5 times more likely to be cited through third-party sources than their own domain (AirOps, 2025).
For step-by-step instructions, read how to track your brand in ChatGPT, Gemini and Perplexity and how to get your brand cited in ChatGPT and Google AI Overviews. How we measure is on our methodology page.
Frequently Asked Questions: AI visibility tools
Software that asks AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your buyers ask, then records whether your brand is mentioned, where it ranks, and which pages are cited. Most run your prompts daily.
For a done-for-you service on an end-to-end platform, Yozigo: four engines from $39/month, all six from $149, Claude as an add-on, and a 14-day free trial. For enterprise, Profound. For the cheapest daily monitoring, Otterly at $29/month.
In 13,162 unbranded answers we tracked from September to October 2026, Otterly was named in 32% and Peec AI in 28%, followed by Ahrefs Brand Radar (21%) and Scrunch (13%).
AthenaHQ's Essential plan is free with $25 of credit, and HubSpot's AI Search Grader is a free one-time check. Yozigo (14 days), LLM Pulse (14 days), Scrunch (7 days) and Profound (7 days) offer free trials.
ChatGPT, Google AI Overviews, Gemini and Perplexity cover most buyers. Add Google AI Mode and Microsoft Copilot if your customers use Google or Microsoft products heavily. Our engine coverage matrix shows which tools include each one.
