Best AI Search Visibility Tools for Brands in India (2026)
Nine AI search visibility tools for Indian brands compared on rupee and dollar prices, AI engines covered, Hinglish support and free trials, plus what 705 AI answers about Indian tools actually cite.
What are the best AI search visibility tools for brands in India?
TL;DR: For most Indian brands the shortlist is Yozigo (four engines from $39/month, all six from $149, Claude as an add-on, 14-day trial without a card), Depra AI (Hinglish tracking, ₹1,999/month), AITLAS by Shiprocket (free plan, scan-based), Otterly.ai ($29/month) and the Semrush AI Visibility Toolkit for teams already on Semrush. In 705 AI answers we tracked about Indian tools, 75% of citations went to third-party sites and only 0.6% to the brand’s own site.
Key takeaways
- GEO, AEO and LLM visibility platforms differ most on engines and currency.
- AI engines answer Indian buyer questions mostly from third-party lists and LinkedIn, not from vendor home pages (Yozigo tracking, Sep–Oct 2026).
- Rupee-priced tools (Depra, AITLAS, Paprik) start cheaper; dollar tools usually cover more engines.
- Only Yozigo, Ahrefs Brand Radar and enterprise plans track Google AI Mode and Copilot.
- Hinglish tracking matters for D2C brands; most B2B buyers in India ask in English.
Disclosure
Yozigo publishes this guide. Every price links to the vendor’s own page.
What do AI engines cite when Indian buyers ask about these tools?
Third-party sites supply three in four citations. Between 11 September and 10 October 2026 we ran four India buyer prompts, such as “Best AI search visibility tools for brands in India”, every day on ChatGPT, Perplexity, Gemini and Google AI Overviews. The 705 answers cited 14,692 sources. 75.1% were third-party company sites, 15.8% were other vendors’ sites, 4.4% were social media and 1.3% were news.
The most-cited domains were semrush.com (in 26% of answers), linkedin.com (23%), frase.io and depra.ai (18% each), otterly.ai (14%) and youtube.com (14%). India-built tools were cited far more often than their size suggests: AITLAS, Pallix, Listable Labs and GeoIQ all made the top 15. Engines go looking for pages written for India, so an India-specific page is worth having even if you sell worldwide.
This is the same pattern our study of 18,000 AI answers found globally. A brand’s own site is rarely the source. Lists, LinkedIn posts and videos about the category are.
How do GEO, AEO and LLM visibility platforms compare for Indian brands?
| Tool | Best for | Entry price | AI engines | Where it falls short |
|---|---|---|---|---|
| Yozigo | Brands that want a done-for-you service on an end-to-end platform that handles implementation, feedback and impact | $39/month (Solo) | ChatGPT, Perplexity, Google AI Overviews, Gemini on Solo; all 6 incl. AI Mode and Copilot from $149 (Momentum); Claude as a paid add-on | Tracks 7 LLMs only |
| Depra AI | Indian D2C brands tracking English and Hinglish questions | ₹1,999/month + 18% GST (Starter) | ChatGPT, Gemini, Google AI Overviews daily; Perplexity weekly | No AI Mode or Copilot; Perplexity only weekly; 16 prompts on Starter |
| AITLAS by Shiprocket | Indian D2C brands on a tight budget | ₹999/month + GST | 2 AI platforms on self-serve plans | Scan-based, not daily tracking |
| Paprik AI | Startups starting with ChatGPT | ₹3,999/month, billed yearly | ChatGPT only on the entry plan | Entry plan tracks one engine |
| Otterly.ai | Low-cost daily monitoring | $29/month (Lite) | ChatGPT, Google AI Overviews, Perplexity, Copilot; Gemini, AI Mode and Claude are paid add-ons | Gemini and AI Mode cost extra on every plan; 15 prompts on Lite |
| Semrush AI Visibility Toolkit | Teams already paying for Semrush | $99/month | ChatGPT, Google AI Mode and others (full list not published) | Each extra domain or seat costs another $99/month |
| Peec AI | SEO and marketing teams that want clean benchmarking dashboards | €89/month (Starter) | 3 chosen models per plan; up to 13 on Enterprise | Only 3 models per plan below Enterprise; priced in euros |
| Ahrefs Brand Radar | Researching any brand across a 470M-prompt database | Custom prompts from $50/month; AI Visibility Index from $199/month | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude uses 8 checks per update) | Index figures are modelled from search data; own-prompt tracking is billed per check |
| Profound | Enterprise teams that want agents and the widest answer-engine data | Custom (Enterprise) | Trial: ChatGPT, Gemini, AI Overviews; up to 9 engines on Enterprise | No public paid price; trial prompts are preset and cannot be edited |
Prices and plan limits were checked on each vendor’s pricing page on 11 October 2026 unless a row says otherwise.
Rupee prices exclude 18% GST where the vendor says so. Dollar and euro plans are billed in that currency; your bank converts at its own rate.
Which tool fits which kind of Indian brand?
Three of the nine tools price in rupees (Depra AI, AITLAS and Paprik AI), and only Yozigo and Ahrefs Brand Radar cover Google AI Mode and Copilot without an enterprise contract, based on vendor pricing pages checked on 11 October 2026. The rest differ mainly on prompts included and whether Perplexity runs daily.
B2B SaaS and services companies
Your buyers ask ChatGPT and Perplexity in English and often use Copilot at work. Pick a tool that covers Copilot and AI Mode and tracks the regions you sell into, such as Yozigo Momentum ($149/month, all six engines) or Profound if you need an enterprise contract.
D2C and Shopify brands
Your customers ask about products, often in Hinglish. Depra AI tracks English and Hinglish side by side from ₹1,999/month. AITLAS has a free plan built around Shiprocket sellers. Check whether you need daily Perplexity data, because Depra runs Perplexity weekly.
Agencies with Indian clients
You need several brands in one dashboard and reports clients can read. Yozigo’s agency plans start at $125/month for three client brands; Depra Scale is ₹12,499/month for 120 prompts across five projects.
Teams already on Semrush or Ahrefs
Adding the AI Visibility Toolkit ($99/month) or Brand Radar custom prompts (from $50/month) is the least work. Both sit inside an SEO suite rather than at its centre.
Bootstrapped startups
Start with a free check. AITLAS has a free plan, HubSpot’s AI Search Grader is a free one-time check, and Yozigo’s 14-day trial needs no card. Read our guide to the best GEO tools for small businesses for more options.
How much do AI visibility tools cost in India?
| Tool | Entry price | What the entry plan includes | Free trial |
|---|---|---|---|
| AITLAS by Shiprocket | ₹999/month + GST | 5 scans, 20 prompts per scan | Free plan (3 scans) |
| Depra AI | ₹1,999/month + 18% GST (Starter) | 16 prompts, 1 project, 3 competitors; Growth ₹7,499 for 70 | 3 days, card or UPI AutoPay required |
| Paprik AI | ₹3,999/month, billed yearly | 20 prompts | 7 days, no card |
| Otterly.ai | $29/month (Lite) | 15 prompts daily; Standard $189 for 100, Premium $489 for 400 | Free trial |
| Yozigo | $39/month (Solo) | 30 prompts daily, unlimited seats | 14 days, no card |
| Semrush AI Visibility Toolkit | $99/month | Prompt tracking for 1 domain; +50 prompts for $60/month | No free trial for the toolkit |
| Peec AI | €89/month (Starter) | 50 prompts, 3 models of your choice, 1 project | Not stated on the pricing page |
Cost per tracked prompt is the fairer measure for Indian teams. Depra Starter works out at about ₹31 per prompt per engine before GST, against about ₹29 for Yozigo Solo at ₹88 to the dollar, based on prices checked on 11 October 2026; Yozigo also runs Perplexity daily rather than weekly.
Entry plans run from ₹999 a month (AITLAS, scan-based) to about $99 a month for suite add-ons. The cheapest plans cut prompts and engines first. Depra Starter tracks 16 prompts and Paprik’s entry plan tracks ChatGPT only, while Yozigo Solo tracks 30 prompts on four engines.
Compare cost per prompt per engine, not the headline price. Thirty prompts on four engines is 120 daily checks; sixteen prompts on four engines is 64. If you only need ChatGPT for a pilot, a single-engine plan is fine. If your buyers use Google heavily, you need AI Overviews and ideally AI Mode.
Do Indian brands need Hinglish or regional-language tracking?
Region and language both change AI answers. In our India data, answers cited .in websites 7.9% of the time against 1.3% for US answers (Yozigo tracking, October 2026), and Depra AI has published a 480-answer comparison of the same shopping questions asked in Hinglish and English.
It depends on who asks. Consumer brands selling to mass-market buyers should test Hinglish prompts, because the engines can recommend different brands when the same question is asked in Hinglish. Depra published a 480-answer study on this, and it is the main reason to shortlist them for D2C.
B2B buyers mostly research in English. For a SaaS company, an agency or a services firm, region matters more than language: track your prompts from India and from each export market, because answers change by country. For the full setup, see how Indian businesses can monitor brand visibility across AI search. Yozigo runs prompts in up to 12 regions, and our brand tracking guide shows how to set that up by hand first.
How do you get your brand into AI answers in India?
Get onto the pages engines already cite, then make your own pages easy to quote. Our data shows lists, LinkedIn and YouTube carry most Indian answers. Brands are 6.5 times more likely to be cited through third-party sources than their own domain (AirOps, 2025).
Publish an India-specific page
A page that answers the exact Indian buyer question, with rupee prices and Indian examples, gives engines the India-specific source they look for.
Get listed where the engines read
Find the lists and LinkedIn posts cited for your category and ask to be included. Citation Placements shows those pages and the price of a mention up front.
Write for extraction
Open each section with a direct answer and a sourced number. Adding citations and statistics lifted visibility by up to 40% in the Princeton GEO study (Aggarwal et al., ACM KDD 2024).
Measure unbranded questions
Questions that already contain your name inflate visibility. Track category questions separately, as we explain in branded vs unbranded AI visibility.
Frequently asked questions: AI search visibility tools in India
For a done-for-you service on an end-to-end platform, Yozigo: four engines from $39/month (Solo), all six from $149, with a 14-day trial and no card. For Hinglish D2C tracking, Depra AI from ₹1,999/month plus GST. For a free start, AITLAS by Shiprocket.
Yes for Depra AI, AITLAS and Paprik AI, which list prices in INR with GST added. Yozigo, Otterly, Semrush, Ahrefs and Profound list prices in US dollars, and Peec AI in euros.
ChatGPT and Google’s AI Overviews reach the most people. Add Gemini and Perplexity for research-heavy buyers, and Copilot for B2B buyers who work in Microsoft tools.
AITLAS has a free plan with three scans, and HubSpot’s AI Search Grader is a free one-time check. Yozigo (14 days) and Profound (7 days) offer free trials.
Pages that engines already crawl can be cited within weeks of an update. In our data, a new tool’s list pages went from first citation to 89 citations a week in about three weeks. Third-party listings usually take longer.
